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Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Handling company website like backend handling, site updation, product updation etc.
Working closely with Marketing Manager to design, implement, analyze the Sales Strategy.
Generate new business / leads and raise awareness of other company products to the Marketing Manager.
Tracking all the relevant Business Development Activities required for the growth of the Company.
Google Adwords, Google Analytics, SEM, SEO, Lead Generation, Facebook Ads, Remarketing, Analytics, Digital Marketing, Marketing Automation Web Analytics, Keyword Research, Marketing Campaigns.
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
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