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Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
· Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage and maintain updates for large keyword lists.
· Provide creative copy suggestions and graphical ad templates.
· Management of Display network placement lists on AdWords and through other contextual advertising platforms.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
· Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
· Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
· Work closely with the other team members to meet client goals.
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