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Achieving a Territory wise / Product line wise Sales Targets based on the overall growth plan of the Company
Attend regular and critical Sales review meetings
Conduct frequent Campaigns, Demonstrations & participation in Fairs, Exhibitions or other gatherings of high potential customer presence
CHANNEL PARTNER DEVELOPMENT
Planning, Budgeting & dealers appointments.
Monitoring key deliverables and evaluating performance of each channel partner of the area.
· Regular monitoring and follow up
· Enable and communicating decision on a timely basis to conclude sales
RELATIONSHIP MANAGEMENT WITH ALL CHANNEL PARTNERS
General responsibility includes establishment and maintenance of a Cordial and professional relationship with all Distributor, Dealer, Retail Sales team members and other business associates
Establish a direct line of communication to hear the grievances and address them immediately and amicably
Conduct frequent meeting with Distributor / Dealer/Retail Sales Team meets for sustained business growth
Motivate Distributor / Dealer/Retail Sales team for achievement of higher Sales
Recognition and Rewarding of the best performing Distributor / Dealer / Retail Sales team
Regular monitoring of Non Performing Dealers/ Distributor / Retail Sales Team and take necessary corrective action
MARKET SURVEY AND INTELLIGENCE
To provide of constant Market intelligence in respect ofCompetition organization
Monitor their activities, growth and other strategies
Other strategies including their long term plan, where possible
Alternative / Cheap or imported substitute products
Products with different / Advanced technology
Customer Intelligence involving
Customer shift or preference to different technology/substitute or competition
Reasons, if any, for shift in customer loyalty
Conduct frequent customer satisfaction surveys
Direct intelligence gathering through
Attending Seminars / Conferences / exhibitions and Sales networking
Conduct independent market Survey
Employ decoy customers and get feedback through them about AGRIMART or competition
PRODUCT TECHNICAL TRAINING AND SALES TRAINING
To ensure up to date regular technical training programs on
New applications of products
New Tools / Accessories and attachments and Spare parts
To ensure up to date regular Sales Training programs on
Negotiation, Convincing and communication skills
Developing ability to sell multi usage products or Complimentary products
UNDERSTANDING OF TAX / VAT AFFECTING PRICE AND PROFITABILITY
The team should have a clear understanding of Tax / VAT implications on Sales and profitability of the company in the Zone
MARKET FEEDBACK AND M.I.S.
Shall present to the Management, a regular and detailed market feedback on matters like
Product, its application, Service standards, Spare parts availability etc.
Customer Feedback on satisfaction levels of Product performance and AGRIMART service / spare supply support system
Detailed MIS on a regular basis to Re-strategize where required
GENERAL BUSINESS DEVELOPMENT AND EXPANSION.
Based on the intelligence and feedback, to explore new Business opportunities and New territory opportunities
Assist the Management in their overall business expansion plans
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