Planning and Execution
· Plan, develop and execute marketing and branding strategy to strengthen the brand’s equity using various avenues, including print media advertising, promotions, merchandizing, tradeshows, customer seminar / roadshows, SEO, digital media marketing (E-Blast, Social Media Marketing).
· Liaise with Product Management team and OEM (Principal) to plan and execute new product launch
· Search, Negotiate and Collaborate with agencies and vendors offering product and services like printing jobs, gift or merchandize etc.
· Work with the digital agency and provide support on designing, building and maintaining our social media presence.
· Liaise with HR Manager and provide support by way of venue and event management for quarterly, half yearly and annual business review meets.
· Design product catalogues, company presentations and corporate videos and liaise with designing agencies.
· Develop connection and rapport with internal customers (Sales and Service Teams) and seek cooperation to execute the plan smoothly.
Compliance and Monitoring
· Track the effectiveness of a marketing campaign (ROI) using CRM.
· Design brand & product communication; ensure the brand messages are consistent to customer engaging and drive impactful results.
· Ensure the marketing budget allotted is utilised optimally and track the utilization using ROI as a metric.
· Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
· Drive innovative digital marketing programs that create brand awareness.
· Build partnerships with all media platforms (FB, twitter, Linked-In, India Mart) for most effective messaging and positioning.
· Customer database: Collect data from all available sources like sales team, CRM Leads, registration received during customer events etc. and maintain the database segregated Industry – Institute wise, application wise.
· Lead Management: Generate and capture leads from all possible sources (Emails, Website, India Mart, Tender Tiger, etc.) and follow on them with sales team using CRM to ensure they are qualified and converted into opportunities.
Our expertise is to provide Clients with complete Lab Solutions offering a one-stop-shop for sourcing, procuring & consolidation which helps save time, resource and finance. We specialize in sourcing quality lab products from top manufacturers for complete warranty assurance. This ensures safe, reliable products with Quality Standards and Certification. We offer direct dispatch from manufacturers premises or consolidation with our freight forwarding agents also in India and/or dispatch goods as per your instructions.
The mission of Biolinx Labsystems is to be for its customers a partner of choice for the solution of all problems related to laboratory research instruments, concerning both equipment and processes, based on the capability of offering an integrated service, which is probably unique in this field. Our vision is to become a global leader and being best-in Class one stop laboratory solution supplier in the Life Science Industry.
At Biolinx Labsystems Customer service is most valued positive feature. It has been our enterprise to perform time after time at an elevated level than the top contenders in the service sectors. That’s the reason our customers are extremely contented with our service performance.
Automated Glassware washers, Autoclaves, Bioreactor, Fermenter, Field Flow fractionation, Furnaces, Flame photometer, Nanodrop Spectrophotometer, Multi-angle light Scattering systems, Rotary Evaporators, Photobioreactors ,Plant growth Chambers, Polarimeters , Immersion chillers circulators waterbath, Ice Flakers, Stability Chambers, Viscometers, Liquid and solid biowaste systems, Rheometers, Decontamination systems, Ovens.
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