Promo Writer-HINDI

Accountabilities:

• Create promotional content: Develop engaging, high-performing video promos for microdramas across multiple formats and digital advertising channels.

• Write compelling scripts: Craft attention-grabbing Hindi scripts, scroll-stopping hooks, on-screen text (supers), and voiceovers that capture audience interest within the first few seconds.

• Identify compelling storylines: Watch complete shows and episodes to identify the strongest scenes, memorable characters, emotional moments, conflicts, twists, and reveals that can be transformed into effective promotional content.

• Develop persuasive messaging: Translate each show's central concept and unique selling points into concise, impactful promotional narratives that generate views and drive app installations.

• Collaborate with creative teams: Work closely with video editors to communicate creative concepts, refine scripts, and ensure the final promotional videos deliver the intended impact.

• Monitor campaign performance: Analyse Meta advertising metrics, including click-through rate (CTR), thumbstop rate, hold rate, and install conversion, to evaluate creative effectiveness.

• Optimize promotional strategies: Use performance data, audience behaviour, market research, and competitor analysis to identify trends and continuously improve promotional content.

• Experiment with creative approaches: Test different storytelling techniques, hooks, messaging styles, and promotional formats to improve audience engagement and campaign results.

Requirements:

• Relevant experience: 1–3 years of professional experience in promo writing, advertising copywriting, video scripting, entertainment content, or performance-driven creative production.

• Hindi writing proficiency: Excellent Hindi writing skills, with the ability to create natural, engaging, persuasive, and audience-appropriate promotional scripts.

• Storytelling expertise: Strong understanding of storytelling principles, narrative structure, emotional engagement, character development, and audience psychology.

• Promotional writing skills: Demonstrated ability to write compelling hooks, short-form video scripts, voiceovers, and on-screen promotional text that capture attention quickly.

• Performance marketing knowledge: Understanding of digital advertising and performance-driven creative content, particularly promotional campaigns designed to generate views and app installs.

• Analytical abilities: Familiarity with advertising metrics such as CTR, thumbstop rate, hold rate, and conversion rates, with the ability to use performance insights to improve creative output.

• Content analysis: Ability to watch and evaluate full episodes, identify high-impact moments, and extract the most marketable elements of a story.

• Creative collaboration: Experience working with video editors and other creative professionals to develop and execute promotional concepts.

• Research skills: Ability to conduct market research, understand audience preferences, analyse competitor campaigns, and identify emerging content trends.

• Creative mindset: Strong attention to detail, curiosity, adaptability, and the ability to balance creative storytelling with measurable marketing objectives.

Candidates with practical experience in storytelling and performance-focused promotional writing are particularly encouraged to apply. This opportunity is intended for experienced writers rather than freshers or interns.

Benefits:

• Remote work: Opportunity to work remotely from anywhere in India.

• Flexible collaboration: Work alongside creative professionals in a collaborative, content-focused environment.

• Creative ownership: Contribute ideas and creative concepts that directly influence promotional campaigns.

• Entertainment industry exposure: Work with engaging microdrama content and develop expertise in short-form entertainment marketing.

• Performance-driven experience: Gain valuable exposure to digital advertising metrics, audience behaviour, and creative optimization.

• Contract opportunity: Full-time or project arrangements to be discussed as part of the contract engagement.