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- Jobs Last Update On 21-October-2016

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  • Consumer Goods 600000 to 650000

    Prime Responsibilities:

    ·                 Planning marketing spends to meet brand and sales objectives

    ·                 Executing and negotiating spends across advertising mediums of TV,Print,Radio,Digital,Social Media and PR.

    ·                 Coordinating and ideating with various media agencies such as media buying, PR and social/digital agencies

    ·                 Analyzing TAM data and other research reports to execute effective marketing campaigns

    ·                 Drafting effective surveys for qualitative and quantitative consumer feedback

    ·                 Helping coordinate/execute BTL activities as and when required

    ·                 Working with designers for ad concepts and creative

    ·                 Measuring effectiveness of marketing spends


    Desired Skills & Experience:

    ·   Minimum 3 years relevant experience in a reputed FMCG company or Ad agency    

    ·   Must have experience with traditional media(ATL & BTL) but also digital+social media

    ·Ability to think outside the box to ideate innovative campaigns

    ·Good organizational and communication skills

    ·Exposure to Indian FMCG brands and international food brands

    ·Graduate, preferably with a MBA and/or Masters in Marketing

    ·Fluent in English, Hindi. Strong writing skills in English.

    ·Proficient with MS Office- Excel and PowerPoint

    ·Based in Mumbai