Planning and Execution
· Plan, develop and execute marketing and branding strategy to strengthen the brand’s equity using various avenues, including print media advertising, promotions, merchandizing, tradeshows, customer seminar / roadshows, SEO, digital media marketing (E-Blast, Social Media Marketing).
· Liaise with Product Management team and OEM (Principal) to plan and execute new product launch
· Search, Negotiate and Collaborate with agencies and vendors offering product and services like printing jobs, gift or merchandize etc.
· Work with the digital agency and provide support on designing, building and maintaining our social media presence.
· Liaise with HR Manager and provide support by way of venue and event management for quarterly, half yearly and annual business review meets.
· Design product catalogues, company presentations and corporate videos and liaise with designing agencies.
· Develop connection and rapport with internal customers (Sales and Service Teams) and seek cooperation to execute the plan smoothly.
Compliance and Monitoring
· Track the effectiveness of a marketing campaign (ROI) using CRM.
· Design brand & product communication; ensure the brand messages are consistent to customer engaging and drive impactful results.
· Ensure the marketing budget allotted is utilised optimally and track the utilization using ROI ......
- We are looking for a passionate digital growth manager who will work towards new customer acquisition as well as improving retention / LTV of existing users.
- He/she should be highly data-driven with focus towards exponential growth in digital world via conventional and exploratory routes.
- Ideate, Plan, Develop, Experiment and implement digital growth hacks.
- Impeccable communications skills (both written & oral) and a knack to communicate ideas effectively and in a meaningful manner.
- Utilize Google Playstore / App Store (ASO), and leverage Google, Facebook & affiliate ad networks geared towards new user acquisition.
- Propose new creative approaches to capture existing demand and accelerate customer acquisition.
- Have a flair for business development and set up a working relationship with leading national & international OEMs to deeply integrate our app offerings. (Existing relationship earns brownie points).
- Define and relentlessly test growth initiatives within the product and across multiple channels from social to SEO/ASO to paid media including but not limited to ad networks, OEMs, print, ATL,BTL campaigns, guerrilla marketing ideas.
- Measure, optimize and report growth efforts and success to the entire team.
- Stay up-to-date with the latest changes and ......
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