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Business Development Responsibilities
A business development professional has three primary responsibilities:
Identifying new sales leads
Pitching products and/or services
Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
Researching the needs of other companies and learning who makes decisions about purchasing
Contacting potential clients via email or phone to establish rapport and set up meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events
When it comes to the challenge of actually selling, other typical duties include:
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the company’s products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills
To keep healthy relationships with clients, this mostly requires socialisation. So from simple chats on the phone to lunches and events or conferences business development managers must be sure to keep their customers happy. Of course, as with all office jobs, documentation is also a big part of the work. Business development professionals are also obligated to write reports and provide feedback to upper management about what is and is not working.
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