· Planning marketing spends to meet brand and sales objectives
· Executing and negotiating spends across advertising mediums of TV,Print,Radio,Digital,Social Media and PR.
· Coordinating and ideating with various media agencies such as media buying, PR and social/digital agencies
· Analyzing TAM data and other research reports to execute effective marketing campaigns
· Drafting effective surveys for qualitative and quantitative consumer feedback
· Helping coordinate/execute BTL activities as and when required
· Working with designers for ad concepts and creative
· Measuring effectiveness of marketing spends
Desired Skills & Experience:
· Minimum 3 years relevant experience in a reputed FMCG company or Ad agency
· Must have experience with traditional media(ATL & BTL) but also digital+social media
·Ability to think outside the box to ideate innovative campaigns
·Good organizational and communication skills
·Exposure to Indian FMCG brands and international food brands
·Graduate, preferably with a MBA and/or Masters in Marketing
·Fluent in English, Hindi. Strong writing skills in English.
·Proficient with MS Office- Excel and PowerPoint
·Based in Mumbai
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