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· The PPC / Paid Search expert is responsible for administering and helping to manage Pay Per Click media strategies for all Paid Campaigns.
· Must have Skills: Efficient in Google Adwords, Google Analytics, Google keywords planner, Paid Campaigns
· Required Skills:
· Perform daily account management and of pay per click accounts on Google AdWords, Yahoo,Bing and other search platforms for a variety of clients.
· Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget, impression share, quality score and other important account metrics.
· Manage and maintain updates for large keyword lists
· Provide creative copy suggestions and graphical ad templates.
· Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
· Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
· Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
· Monitor and evaluate search results and search performance across the major search channels. Work closely with the other team members to meet client goals.
· Professional Competencies Passion for Search and internet marketing.
· Outstanding ability to think creatively, and identify and resolve problems.
· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points.
· Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
· High levels of integrity, autonomy, and self-motivation.
· Excellent analytical, organizational, project management and time management skills.
· Professional Skills & Qualifications Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
· Proficiency in MS Excel, PowerPoint, and Word.
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
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