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Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities Assist to provide Search Engine Optimization (SEO) & Social Media Marketing (SMM) Assist in analysis and recommendations in coordination with elements and structure of websites and web pages Assist to provide recommendations and execute strategies for content development in coordination with SEO goals; general and keyword specific Help specialist recommend, execute and manage appropriate PPC advertising campaigns Help to create and support marketing content for social media purposes (e.g. customer case studies, blog posts, posts from analysts and customers) Help implement link building campaigns in coordination with SEO goals Help monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance marketing goals Help monitor and evaluate search results and search performance across the major search channels and markets
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