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Essential Duties and Responsibilities:
Ø Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
Ø Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
Ø Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
Ø Keyword research strategies (terms, head/tail, user intent, etc)
Ø Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
Ø On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
Ø Link building strategies and execution; including viral and buzz-oriented efforts
Ø Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
Ø Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Ø Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code
Education and/or Work Experience Requirements:
SEOKeyword ResearchGoogle AnalyticsSearch EngineSearch MarketingSocial MediaSEO StrategyContent MarketingMobile App OptimizationDigital MarketingOnline MarketingInternet MarketingClient Communication
· Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
· Excellent computer proficiency (MS Office – Word, Excel and Outlook)
· Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
· Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
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