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We are looking for a Dynamic Graduates / Post Graduates with 2+ years of experience in search engine optimization to manage all search engine optimization and marketing activities and maximize the volume of inbound organic traffic from search engines to the website.
The ideal candidate will be responsible for managing all SEO activities such as content strategy, link building, site speed optimisation and keyword strategy to increase rankings on all major search networks.
1. Create road map for SEO product and work with teams to prioritize and execute SEO related features for both on -page and Off -page optimization.
2. Undertake detailed market and competition research, Keyword research, site audit and analysis on regular basis to identify gaps and work out activities to improve the SEO rankings.
3. Work with marketing team to drive SEO in content creation and content programming.
4. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
5. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
6. Optimize copy and landing pages for search engine marketing
7. Perform ongoing keyword discovery, expansion and optimization
8. Research and implement search engine optimization recommendations
9. Research and analyse competitor advertising links
10. Develop and implement link building strategy
11. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting
1. Knowledge of Google Analytics, Keyword planner and Search Console.
2. An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
3. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
4. A background in creating reports showing web analytics data and site evaluations.
5. Familiarity with the best tools in the trade.
6. The ability to deploy an effective local and long-tail search strategy
7. Experience in building inbound organic search traffic and improving SERPs
8. Should be able to think creatively, and be self-motivated.
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