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· Performing site specific keyword research, competitive analysis and detailed technical management of the company's website/s to ensure the good health of the website in the online space.
· Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
· Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
· Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization.
· Implementation and administration of search engine programs (XML sitemaps, guest postings, webmaster tools).
· Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies.
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Analyze the purchasing behavior of the consumer online in different digital channels and come up with a solution to increase sales and ROI.
· Work closely with the design team, explore the opportunities and supports in website optimization.
· Monitor and evaluate search results and search performance across the major search channels
· Assist in Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
· Create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
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