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- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Work closely with the other team members to meet client goal
Professional Skills & Qualifications :
- 1 to 2 years experience as SEO Analyst
- Experience with website analysis using a variety of analytics tools
- Experience working with popular keyword tools
- Experience in working with large traffic sites
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