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The Associate Manager’s primary responsibility in his assigned territory is to initiate, develop and maintain a high quality portfolio of hotel products (i.e. relevant, attractive and competitive) for Expedia’s fast-growing global customer base.
In doing so, Associate Market Managers will also continuously work with their hotel partners to help them maximize the production potential from their participation in the Expedia marketplace by smartly utilizing the power of Expedia LPS’ unique data insights, marketing, distribution and revenue management tool set.
Consistently leveraging data specific to their market available in Expedient, Expedia’s proprietary market insights and activity prioritization dashboard, and leveraging their local market knowledge, Associate Market Managers will:
Build and progressively expand their portfolio of local hotel partners by introducing prospective high potential partners to Expedia’s global value proposition and facilitating their on boarding process
Develop and sustain strong partner relationships by providing relevant data insights and superior consulting services to hotel partners (revenue management advice, marketing opportunities on the Expedia marketplace).
Ensure that their partner hotels’ product (content, rates and availability) is consistently optimized and competitive on the Expedia sites to maximize customer conversion.
Secure additional inventory over high demand and compression periods to satisfy customers’ pressing needs.
Secure seasonal deals, evergreen and dynamic promotions within the guidelines set by Management to support the brands’ merchandising and marketing efforts.
Continuously promote to and develop hotel partners’ high engagement with Expedia’s full suite of:
Unique market insights (partner reports, competitive data, key performance drivers)
Revenue management tools (dynamic promotions, packages, fenced deals, mobile)
Marketing and merchandising opportunities
Specialized brands (e.g. Egencia, Hotwire, Media Solutions) potential opportunities
Self-service tools (Expedia Partner Central), Connectivity solutions (Expedia Quick Connect) and key support functions (Property Assistance team)
Execute effectively based on KPI metrics (targets, goals and/or strategic objectives) set by LPS leadership
Other reasonable duties, as assigned
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