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Inform public about a company's goods and services.
Set budgeting goals.
Develop advertising campaigns, pay-per-click, banner, and other Internet ads.
Create direct mail initiatives.
Measure ad effectiveness and optimize if needed.
Coordinate staff members who create and deliver ads.
Create, review, approve, and revise copy.
Oversee media buying.
Work with account executives to come up with ad campaigns.
Select agencies to partner with.
Approve agency plans.
Work with sales staff to generate ideas for the campaign.
Oversee creative staff.
Prepare cost estimates for campaigns.
Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
Oversee in-house accounts.
Present campaigns during pitches.
Approve changes to budget as needed.
Identify potential markets.
Walker Recruitment Consultant Agency
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