Innovify is a success story born out of failure. In 2011, the company’s original founder Maulik Sailor found himself at a loss after trying unsuccessfully to launch his own tech startup. The problem was that while he believed in his idea, he didn’t have the right technology team to bring his vision to life. It was extremely hard to find a tech developer from a financial standpoint but also to find someone who would invest the same passion and time commitment. Rather than seeing failure, Maulik saw a favourable opportunity. If one could streamline the development process; make it leaner, more efficient, more collaborative, start-ups would have a better shot at successfully entering the market. You could make it easier for ailing companies to breathe new life into their brand with new technology. You could present investors with lower-risk ventures.